Gamefam announced its Super Bowl LVIII event it built in partnership with the NFL last week. Here's how the game works within Roblox.

The activation will center around Gamefam’s newly launched SpongeBob simulator and take consumers on a quest across several other of Gamefam’s Roblox spaces, including Super NFL Tycoon, TMNT Battle ...

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

There are also achievements and challenges that you can complete along with Quests and a Pass that you can purchase for some ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.

"Obby" or obstacle games are a popular genre on Roblox, and there are several games to try that will satisfy both novices and veterans.

Advertising inventory for the simulcast has already sold out, with the SpongeBob-themed activation a way to engage with consumers in the lead up to and after the game.