D.C. United unveiled its new logo on Thursday with a ceremony at Union Market, but earlier this week, an image of it leaked online and reactions have been mixed, at best. Why on earth does the new ...

Save the tulip, save the miles. United Airlines will soon merge with Continental Airlines creating a super carrier with thousands of routes. And a new logo. That has a group of aesthetic-minded ...

The airline merger is a big loser for United, who may have kept the name but lost all of its rich brand equity–including double ties to a legendary designer. I had looked at United’s “new” logo ...

A gold “A” on top of red and black stripes, with two gold circles on the borders are part of the new logo for Atlanta United FC. The logo was unveiled Tuesday to a raucous crowd eager for yet another ...

Developing a consistent brand after a major merger can be a challenge for global airlines with numerous employees and airports that use the pre-existing signage and logos. When United Airlines merged ...

LUBBOCK, Texas — United Supermarkets’ Market Street banner this week unveiled a new logo at a store in development here. The new logo features a grapefruit — the state fruit of Texas — intersected by ...

LUBBOCK, Texas — United Supermarkets here said Friday it will unveil a new logo in late July at a remodeled store in Snyder, Texas. The biggest change in the logo is the addition of a single star at ...