CHICAGO (Reuters) - The Versus sports cable TV network is shifting into higher gear as the comeback of seven-time Tour de France winner Lance Armstrong pulls in more U.S. viewers for the noted bicycle ...

Versus' big marketing plans for its Tour de France coverage this year -- heightened by the return of Lance Armstrong, the seven-time winner of the event -- are anticipated to dramatically improve ...

Versus' Tour de France coverage has picked up the pace. Ratings for the three-week-long bike race are up 16% for its early morning three-hour broadcast, which is averaging 484,000 viewers so far for ...

Squint your eye at your TV over the next week and it might seem like the Tour de France has continued past its typical 21 days. In some ways, you’d be correct, the Tour de France will be taking place ...