Visit Sweden is offering a new way to experience Swedish culture and nature with its new "Spellbound by Sweden" audio story program, available to listen to only when within the bounds of a Swedish ...

Lapland is often the first destination that comes to mind for travellers seeking a scenic, snowy getaway, but for a lesser-explored winter wonderland, head to northern Sweden’s mystic ...

That is the premise of the latest Visit Sweden ad by Forsman & Bodenfors. Those who don’t speak Swedish may think Ikea products are just the Swedish words for an item but, in fact, its sofas, coffee ...

This summer, Sweden offers several tempting reasons to visit, from an extraordinary lineup of festivals and events to the financial advantages many tourists have due to a weakened krona. READ MORE: ...

Spellbound by Sweden is an audio story experience that takes on a fully-immersive form when listeners are in the Swedish forest. Photo Credit: Johan Wennerstrom/Visit Sweden Felicity Long During ...

Today Good Morning Washington wraps up our week-long spotlight on Sweden with a look at the top 5 reasons Sweden needs to be added to your 2025 travel list.

Our Sweden,” says Susanne Andersson, CEO at Visit Sweden. “In 2024, with ‘dupes’ trending everywhere, from handbags to holidays, we want people to sign our petition and help travelers ...

Ad of the Day: Visit Sweden’s audio horror story can only be listened to in the country The tourist board worked alongside horror novelist John Ajvide Lindqvist, writer of the terrifying cult ...