Which tracking option is right for your website? We'll review the pros and cons of Event Tracking and Virtual Pageviews to help you decide.

By using event tracking to track clicks on these different elements, you may find that the conversion rate among visitors that click the Trust Seal is 6%, and the conversion rate of those that ...

Once you have event tracking setup within the code on your site, the data will automatically start pulling into the “Events” section of your Google Analytics dashboard.

Chronicling is a brand-new event tracking app for iOS and iPadOS by Rebecca Owen. The App Store is full of apps for tracking everything from the very specific, like caffeine consumption, to apps like ...

Tracking event engagement means staying on top of what the attendees and clients are talking about.