Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application for CryptoKicks could be a very profitable sales opportunity no one is talking about.

Roblox and Nike have partnered to bring a new sports based experience, Nikeland, onto the platform. Nikeland will feature buildings and fields based on Nike's headquarters, including detailed arenas ...

Meanwhile, Nike has been delving into the metaverse with last month's launch of "Nikeland," a free, 3-D space inside the Roblox gaming platform.

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".

Nike Inc (NYSE: NKE) is among the large public companies pushing to grow its business through the metaverse. Here's how successful a partnership with Roblox Corp (NYSE: RBLX) has been.