The internet reacted to the ’Kids React’ guys trademarking ’react’ and they reacted by dropping the whole thing.

The Fine Bros. recent move to trademark REACT videos on YouTube is causing a squall among the YouTube community, lawyers are now involved.

To enforce this, they took out a trademark on the word “REACT”, along with a helping of similar phrases like “Teens React”, “Elders React”, and the like.

The Fine Bros., creators of a hugely popular YouTube franchise including the “Teens React” and “Elders React” series, are facing widespread backlash after announcing their new project ...

You can’t trademark the word “react.” Sure, the Fine Brothers have enjoyed lots of success and won millions of subscribers by posting videos of kids and old people reacting to all kinds of ...

The Fine Bros rose to YouTube stardom with their signature 'React' video series, but there's a lot more to their work that you might not know.