Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.

A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded ...

Articles written by Archie Colvin ...

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

Campaign India unveiled the South Asia Agency Of The Year 2025 winners at a ceremony in Mumbai on December 2. Below is the ...

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

Alongside the strategic expansion, Edelman has appointed Quang Nguyen as managing director of Edelman Vietnam, a market the ...

Contact Customer Support at [email protected] or call +91 22 69489600 The Pinterest Predicts 2026 report shows ...

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India’s regional food creators haven’t just expanded the content landscape; they’ve reshaped India’s food culture itself.

On December 1, 2025, Omnicom finalised its $9 billion acquisition of Interpublic Group, becoming the world's largest advertising holding company. Since then, the network has unveiled a sweeping ...