OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth ...

Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated ...

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We ...

In a world increasingly shaped by AI, strategy isn’t becoming less important — it’s becoming indispensable. WPP’s move to produce ads with AI may make execution faster and cheaper, but it also ...

You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to your team. But why are your results so incremental? If you’re a ...

The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters more than ever. Yet beneath ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

Tejas Manohar, co-CEO of Hightouch, dismantles the CDP playbook and discusses the shift toward composable data architectures and AI-driven decisioning.

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with ...

Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the tagging feature in Instagram, the main Old Spice Instagram ...