Kraft Heinz has signed a long-term strategic alliance with Disney that will bring its brands into the entertainment giant's ...

The Trade Desk has added Netflix to its Sellers and Publishers 500+ marketplace, its curated marketplace of publisher ...

The Insights Suite uses respondent-level research to help advertisers analyze audience behaviour, media combinations and ...

The mandate includes product management, retail media strategy, campaign measurement and creative development on the platform ...

Economic pressure, AI-driven decisions and growing skepticism are changing how Canadians evaluate brands, make purchases and ...

Canadian fintech company, Koho, was looking for a new performance marketing approach to attract high-value customers while keeping acquisition costs manageable – a challenge many in the industry face.

Horizon Media Canada has cut several roles as part of what it called a planned realignment to better match the agency’s resources with current client needs. Among those laid off are senior executives ...

Canada's biggest Cannes winners shared three traits: restraint, cultural specificity and proof that lived inside the work.

SC Johnson has reportedly selected WPP Media to manage its North American media operations, taking the account from Omnicom Media, which previously handled it, a source confirmed with Media in Canada.

Media in Canada and Strategy are on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here. When the Media Lions jury gathered ...

(Image via Unsplash) Visit California is extending its partnership with Zeno Group Canada for another five years, continuing ...

As audiences shift across screens, industry experts assess the platform's strengths in reach, measurement and engagement.