OOH platforms are building sales infrastructure that interoperates with agency workflows. And it's another example of DSPs going direct to publishers.

The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

That was Ari Paparo’s first question for Trade Desk CEO Jeff Green during the closing fireside at Marketecture Live in New York City on Wednesday. “I’m too busy,” Green said, taking a sip of water.

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts ...

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine.

Streaming ads for pharma brands are up by 88%. But nonstop ads for treatments of rare maladies suggests CTV ad targeting isn’t all that precise.

There are more pharma ads on CTV, but are they even targeted?; Gen Z longs for the ad-free TikTok of yore; and Meta buys a social network for AI agents.

Dive into AdExchanger's lympic Winter Games 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand's strategy development, execution and reporting.