Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdMonsters is officially joining AdExchanger, unifying content under one site on AdExchanger’s domain to further connect our ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, ...

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here.

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s ...

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media. Amazon looks to ...