As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as ...

AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from ...

The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media ...

The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value ...

Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and ...

The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.

A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...