The Australian branch of New Zealand-founded market research business The Research Agency (TRA) has made several senior ...

Critical thinking skills are vital in an AI-led world and strong cultures need to be built to allow individuals to flourish, ...

Television audience measurement body Barb has named Caroline Baxter as its next chief executive to replace Justin Sampson.

It's 'ludicrous” that a methodology built on occupational demography is extant, while ageism is costing advertisers billions ...

Marketing services group MSQ has merged its insight and strategy businesses, Freemavens and The Forge, to launch growth ...

If brands do not optimise for AI search, they risk being ‘invisible’ to consumers at the point of need, according to speakers ...

Politicians, institutions, brands and agencies are facing turmoil that is “getting worse by the hour”, a consensus shared by ...

Researchers have to be prepared to experiment with synthetic data and to re-examine the statistics on which synthetic data ...

The far-right is not a unified group, nor do its adherents necessarily subscribe to abstract ideals. Rather is is “equally ...

The AI explosion is presenting junior researchers with powerful tools that can accelerate and enhance good practice, but ...

International insights agency Acacia Avenue has been acquired by travel, tourism and hospitality marketing agency Accord for ...

Fieldwork business Field Locker has appointed Glyn Luckett as senior account director, joining the company’s commercial team.