Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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At least five class actions claiming that TikTok illegally siphons children's data without parental consent have been filed in California district courts since January, joining a mounting wave of federal and state litigation related to the platform's impact on children's mental health and privacy.

An investor has an offer for TikTok and says if successful, it will create a Silicon Valley in Wyoming. Reid Rasner says TikTok and the technology will add to the state's economy.

The parent company of TikTok has offered US employees the chance to sell shares they might hold in ByteDance, a privately owned company, which could have a knock-on effect on any eventual sale of the social media app.

Discover how to get 1000 TikTok Followers. Reach a wider audience, solidify your social proof, and attract more opportunities to earn money.

The study, "Engagement that Sells: Influencer Video Advertising on TikTok," reveals how artificial intelligence can identify which influencer ads will convert viewers into buyers, giving brands a powerful tool to maximize their marketing investments.

TikTok is currently a key opinion leader in shaping micro trends, which is directly impacting how people shop for jewelry and there is nothing we can do about it.  As we look ahead to 2025, it’s evident that minimalism and sustainability are likely to remain important paying points for the masses.

TikTok's desktop browser is now easier to use, more fun, and nicer to look at. I'd like the old one back, please.

Reddit co-founder Alexis Ohanian has joined billionaire Frank McCourt’s bid to acquire TikTok as a strategic adviser

Reddit cofounder Alexis Ohanian has joined up with Frank McCourt and “Shark Tank” star Kevin O’Leary on their bid to acquire TikTok from its Chinese parent company ByteDance, the group announced