James "Jimmy" Donaldson, known as MrBeast on YouTube, made an offhand comment to X this week, saying he'd buy TikTok so it doesn't get banned.

“Our position on this has been clear: TikTok should continue to operate under American ownership. Given the timing of when it goes into effect over a holiday weekend a day before inauguration, it will be up to the next administration to implement,” read the statement.

The Supreme Court ruled on Friday, Jan. 17, to uphold a law that would ban the app for the 170 million people who use the app in the U.S. The ruling lines up with decisions other courts have made and sets up the ban to go into effect on Sunday, Jan. 19.

Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.

Once the law goes into effect Sunday, TikTok will not be available to download in app stores. Should the app go dark Sunday, users have the ability to download their favorite content — both photos and videos — before the ban takes place.

Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.

With the TikTok ban approaching, users are seeking alternatives. There are three obvious platforms to migrate to: Red Note, Instagram Reels and YouTube Shorts. But do they compare?

The platform is in need of saving in the United States, where approximately 170 million people have TikTok accounts. On Friday, the U.S. Supreme Court upheld a federal law that will ban the platform on Jan. 19 unless TikTok’s China-based owner ByteDance divests its U.S. operations.

The app gave places like an ice cream shop/wine bar fame, and sometimes overwhelmed them with crowds. Influencers and destinations await the fallout.

Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

Unless TikTok’s China-based parent company, ByteDance, sells the app into new ownership, TikTok will be removed from Apple and Google app stores on Sunday, Jan. 19, reports CNN. The app will still be accessible on phones that have it previously downloaded, but it will not be able to update.