Removing complexity for our customers with products that make every single day better and easier,” said Panos Panay, Amazon’s vice president of device and services. “When

Amazon's new and improved Alexa experience, Alexa+, starts at $19.99, or free for Prime members. Amazon says that it will roll out in early access next month.

One of its standout features is the ability to seamlessly manage smart home devices. Amazon is now positioning Alexa+ as a digital assistant that goes beyond simple voice commands. For non-Amazon Prime members, the service is priced at $19.99 per month. It is free for Prime membership subscribers.

Amazon has announced Alexa Plus, an AI-powered upgrade that promises a smarter, more conversational, and proactive voice assistant.

Some of the new abilities coming to Alexa Plus include the ability to do things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon seems to finally be getting on the AI train, so to speak, as it launched the new Alexa Plus this week. According to the company, this newly supercharged AI powered assistant is more intuitive, understanding the user's needs more effortlessly than the previous model.