The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion ...
In January, after TikTok announced a deal to transfer its US operations, Apple began blocking people in the US from ...
Jayant Balan, Head RAC Business, Voltas Limited and CMO Pragya Bijalwan share how the brand is sharpening its marketing ...
The next scam you run into may not arrive by email. It is more likely to show up as an online ad. That is the takeaway from The Media Trust’s 2026 Intelligence Report, which found that ad-delivery ...
The US government wants to use digital ad infrastructure for the exact type of surveillance critics have long warned about. We should have seen this coming.
YouTube pulled in $40.4 billion in ad revenue last year, which is more than Disney, NBC, Paramount, and Warner Bros. Discovery combined.
Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
An ad test on X promotes Musk's Starlink beneath original content.
X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.