If there was an overriding message throughout the Super Bowl ads last night, it’s that artificial intelligence is your friend. Worried about reports of people turning to AI for love instead of other ...

Ms. Hitzig is a former researcher at OpenAI. This week, OpenAI started testing ads on ChatGPT. I also resigned from the company after spending two years as a researcher helping to shape how A.I.

Super Bowl commercials are a beloved tradition of the NFL’s championship game each year, but football fans weren’t too pleased with an early theme in the ads on the broadcast throughout the first ...

Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

Were you ready for some non-football consumerism? Ready or not, the Super Bowl’s annual blitz of commercials landed before and during the Seattle Seahawks and New England Patriots defense-first ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Ads pitching artificial intelligence companies dominated the Super Bowl broadcast. Their huge cost probably didn’t ease investor worries about spending. By Andrew Ross Sorkin Bernhard Warner Sarah ...

The Super Bowl is the biggest day of the year in football, but only two teams get to play in the game. Whether you are a fan of the other 30 teams or don't even like football but are watching anyway, ...

Millions tuned in to Super Bowl LX, where the Seattle Seahawks beat the New England Patriots 29-13 at Levi’s Stadium in Santa Clara, Calif., but those eyeballs didn’t just consume football.

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike Lee, Emma Stone, and many more. Ryan Coleman is a news writer for ...