Apple Music has launched an enticing new offer for new subscribers, who can sign up for the service for a mere £2.99 for their first six months of membership.

The timing of the promotion comes as Apple Music promotes Kendrick Lamar’s Super Bowl LIX Halftime Show performance on Sunday (February 9).

Apple on Monday announced a special deal for the Apple Music streaming service. New and eligible customers can get six months of Apple Music for $2.99/£2.99. That’s $8 off the regular price of $10.99 per month, which kicks in at the end of the six-month trial.

Now might be the optimal time for holdouts of Apple Music to give it a try. The streaming music subscription is offering a new incentive of six months of service for $2.99. New and eligible subscribers have until Feb.