The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they did something ...

There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...

Overall US bakery launches grew by about 1% in 2024. The category was led by cakes, pastries and sweet goods with a 12% ...

Unsurprisingly, cost seemed to be one major factor in the approach. “This year, for the first time, our Coca-Cola Christmas ad was created with generative AI, combining emerging technology with ...

Under the ASA’s Grinch-like interpretation of the new HFSS ad rules, it’s not just ads for specific unhealthy products that ...

Local versions of the American soft drink are popping up around the country – and they’ve got all the right ingredients to go mainstream. There’s just one Big Red Problem.

The Royal Oak, a much-loved pub in Radcliffe-on-Trent, is investing £1,000 into local community projects after reaching the ...