Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...

NewJeans/NJZ have shared a remake of the iconic '80s advertisement song for Coca-Cola, titled 'I Feel Coke', alongside an accompanying video.

Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...

Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...

Coca-Cola (KO) is considering a new advertising partner for North America and ditching WPP (WPP), Digiday reported Friday, ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

A Coca-Cola LinkedIn job listing for a marketing role added yet another hilarious twist to Pepsi’s 'Anytime' marketing salvo ...