Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
AdExchanger31m
Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown
Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...
Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a Friend Accidentally Drank It
A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...
NewJeans remake iconic ’80s Coca-Cola ad with ‘I Feel Coke’
NewJeans/NJZ have shared a remake of the iconic '80s advertisement song for Coca-Cola, titled 'I Feel Coke', alongside an accompanying video.
Coca-Cola Consolidated: An Under-The-Radar Bottler With Great Pricing Power
Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...
Coca-Cola Co. reviews US media with incumbent WPP and Publicis
Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...
Outraged fans call out Coca-Cola after noticing glaring issue with new ad: 'How ... lazy can one of the biggest companies in the world be?'
There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...
Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (KO) is considering a new advertising partner for North America and ditching WPP (WPP), Digiday reported Friday, ...
Marketing Dive3d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Cold Drink Giants At War Again? Pepsi's Anytime' Ad Pokes Fun At Coca Cola's 'Half Time'
The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...
Amazon S3 on MSN9d
Vintage Coca-Cola Advertisement: Refreshing Bottling Commercial
The film "Coke On The Go" showcases the intricate process of Coca-Cola bottling, emphasizing the efficiency and hygiene of the operations involved. It details how empty bottles are cleaned and ...
Diet Coke, Longtime Favorite of 'It Girls,' Is New Symbol of Masculinity
The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...