Until recently, a glance at Tesla’s official page for the Cybertruck looked like Elon Musk’s vision board. There were images of the stainless steel EV truck kicking up red dirt on an apparently Martian landscape.

Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks almost identical, save for the actual scenery in the background, to an image Ford uses with an F-150 towing a camper.

I f Tesla's April 22 earnings report made anything clear, it's that Cybertruck sales are in the crapper. Less than two years after the highly anticipated truck arrived, its 1,000,