Why are people buying clothes they can't wear? Explore digital fashion, virtual clothing NFTs, and the rapid growth of metaverse fashion.

Two new AI-powered start-ups claim to help you find what looks good for your body shape. I tested them versus advice from a human stylist. Here are the results.

From 2027, clothes imported to Europe may require digital passports verifying their environmental impact. These passports aim to prevent misleading green claims, known as greenwashing. While promoting ...

Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth Kokho Jason Sit is affiliated with the Chartered Institute of Marketing (UK). Giovanni Pino and Marco Pichierri do not ...

Uniqlo is no stranger to video game-themed clothing lineups, and its latest launch is no except. The latest products all hail from the Pokémon Trading Card Game and depict your favorite cards, attacks ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

You might think buying a designer dress that exists only as computer code sounds like the kind of financial decision that would make your parents question their parenting choices. But major fashion ...

Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Kornit Digital Ltd., a leader in sustainable digital fashion and textile production, has formed a strategic partnership with MAS Holdings through its subsidiary MAS ACME USA, aimed at revolutionizing ...

As fast fashion continues to fill wardrobes and landfills at a staggering pace, new research suggests that the future of fashion might lie not in fabric, but in pixels. As fast fashion continues to ...