Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl
Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...
MyNorthwest.com13d
Frito-Lay in a crunch: Lay’s chips recall increased to highest risk level
Frito-Lay is recalling bags of Lay’s Classic Potato Chips after the FDA increased the risk level of the product to its ...
PepsiCo Revamps Lays, Cheetos, And Doritos Maker Frito Lay As North American Sales Take A Hit, Shifts Focus To Health-Conscious Customers
PepsiCo made key strategic changes to its snack business Frito-Lay North America owner of popular products like Lays, Cheetos ...
Wisconsin potato farm shines in Super Bowl ad
The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.
The Associated Press on MSN8d
Demand for PepsiCo snacks and drinks remained weak in North American during fourth quarter
PepsiCo’s revenue fell slightly in the fourth quarter as North American consumers continued to pull back on its Frito-Lay ...
PepsiCo Adding Healthier Snacks as Consumers Shun Salt and Fat
Rising consumer demand for fewer empty calories is pushing the snack and beverage giant to offer options with less sodium, ...
Yahoo Finance7d
PepsiCo sounds alarm on major change in consumer behavior
its Frito Lay brand saw its volume (number of units sold during a specific period) in the U.S. decrease by 3% year over year, while Quaker Foods volume shrunk by 6% and PepsiCo beverages volume ...
Hosted on MSN13d
Urgent Lay's potato chip recall is 'at highest risk level' and consumption ‘could cause death’
The month-long recall has now been upgraded up the highest level of alert, over fears that consuming the product could cause ...