Established ransomware hackers are resorting to brand makeovers in a bid to throw off cybersecurity and law enforcement efforts by re-emerging with new identities—and often more menacing names. Though ...

DWS Group, the asset management arm of Deutsche Bank AG, is planning a rebrand to boost its visibility with institutional clients beyond its German home market. The Frankfurt—based money manager plans ...

When SpaceX acquired xAI in February, Musk said that "global electricity demand for AI simply cannot be met with terrestrial solutions." He added that moving the resource-intensive operations of data ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. xAI is no more. The AI company founded by Elon Musk and acquired by his rocket company earlier this ...

Scopely-owned Niantic rebrands to Scopely Explore a year after its $3.5 billion acquisition. Scopely Explore is not a separate company or subsidiary. Niantic Spatial remains a separate business ...

Get traffic data and keyword intel on competitors instantly. Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with ...

Aldi is rebranding its private label portfolio, putting its name on every product and launching its first-ever namesake brand, according to a Wednesday announcement. Existing store brands not brought ...