Established ransomware hackers are resorting to brand makeovers in a bid to throw off cybersecurity and law enforcement efforts by re-emerging with new identities—and often more menacing names. Though ...

DWS Group, the asset management arm of Deutsche Bank AG, is planning a rebrand to boost its visibility with institutional clients beyond its German home market. The Frankfurt—based money manager plans ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. xAI is no more. The AI company founded by Elon Musk and acquired by his rocket company earlier this ...

Pirate’s Booty, the corn puff snack that’s been a ubiquitous part of American kids’ diets for decades, just got a rebrand that’s making some fans do a double take in grocery store aisles. The ...

NOTUS, a political news website, must temporarily suspend its plans to rebrand, a judge ruled in a trademark dispute brought by The Washington Star. By Katie Robertson See more of our coverage in your ...

Telegram founder Pavel Durov says it is “returning to our roots — and starting a new chapter” by rebranding Toncoin to Gram. The Open Network says it is planning to rebrand its Toncoin (TON) token to ...

The Minnesota Timberwolves season is over, meaning we are on the verge of what’s expected to be the busiest offseason since Tim Connelly traded Karl-Anthony Towns to the New York Knicks for Julius ...

Restaurant chain Hooters recently announced plans to transform more than 100 of its restaurants into family-friendly establishments, marking a significant shift for the chain known for its distinctive ...

Forward Networks has evolved into simply Forward, and unveiled Forward Predict, said to be a first-of-its-kind capability that shows the full impact of network changes before they are made. With the ...

A successful North Carolina brewery started by a popular golden couple was abruptly forced to rebrand when the husband was arrested for allegedly raping a 13-year-old girl he groomed on social media.

Xbox seems to have rebranded…to "XBOX." You'd be forgiven for not noticing the difference, but yes, newly appointed CEO Asha Sharma took to X/Twitter to confirm Microsoft's gaming branch has been ...

You know, it’s always been my dream to cover the big news. Today, I’m not bringing you the big news, but I sure am bringing you the BIG news, because Asha Sharma, the CEO of XBOX (more on that shortly ...