The Real Prize VIP loyalty program offers seven tiers with perks including purchase multipliers, birthday gifts, exclusive ...

Starbucks seems determined to annoy its fan base on a regular base, and the latest change to its reward program isn't bucking the trend any time soon.

US airlines are increasingly relying on co-branded credit cards for revenue, changing how loyalty programs reward travelers.

By Rajesh Kumar Singh CHICAGO, March 13 (Reuters) - For years, the fortunes of U.S. airlines have been dictated by fares, ...

Boston-based e-commerce company Wayfair Inc. is bringing its paid membership program to Canada in hopes it proves as popular here as it is with customers in the United States.

Wayfair launches Wayfair Rewards in Canada as the home retailer deepens its loyalty strategy and expands its omnichannel presence.

Ford and Bread Financial Accelerate Customer Benefits with New Financing Program- Unlocking Enhanced Experiences and Exclusive Loyalty Rewards ...

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod ...

Starbucks has made bold changes to its rewards program to attract and retain customers amid economic uncertainty.

McDonald’s Corporation MCD is increasingly relying on its expanding digital ecosystem to strengthen customer engagement and ...

Starbucks is launching a major change to its loyalty program on Tuesday. Here's a look at what customers can expect. (AP ...