The Real Prize VIP loyalty program offers seven tiers with perks including purchase multipliers, birthday gifts, exclusive ...

Starbucks seems determined to annoy its fan base on a regular base, and the latest change to its reward program isn't bucking the trend any time soon.

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

US airlines are increasingly relying on co-branded credit cards for revenue, changing how loyalty programs reward travelers.

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Boston-based e-commerce company Wayfair Inc. is bringing its paid membership program to Canada in hopes it proves as popular here as it is with customers in the United States.

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

Wayfair launches Wayfair Rewards in Canada as the home retailer deepens its loyalty strategy and expands its omnichannel presence.

After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their ...

Michaels has updated its loyalty program, revamping its two lowest tiers and adding a third tier for customers that spend at least $1,000 annually, the company announced Monday. All Michaels Rewards ...