The introduction of Name, Image, and Likeness (NIL) publicity rights has fundamentally transformed amateur and ultimately, professional athletics, a change promulgated by the NCAA v. Alston case.

Depending on where you stand, you either think it’s great to give some leverage to the student-athletes, or you think NIL deals are turning collegiate sports into professional sports.

The athlete has an NIL valuation of $6.5 million. Keep in mind, the 19-year-old is still in college. The minimum salary for an NFL rookie in 2024 is $795,000. Meanwhile, college athletes are ...

House Bill 240 would allow NIL money to not be taxed. “The landscape of college football has tremendously changed over the last three to five years,” said Rep. Chris Blackshear. 10 years ago ...

Klutch Sports Group, founded by LeBron James and Rich Paul, has made a splash in the NIL landscape with the signing of top college basketball players, including Bronny James, Chris Livingston ...

NIL deals allow student athletes - usually in college - to profit from their name, image and likeness (NIL). Florida is one of the few states that allows high school athletes to profit from their ...

Or protesting schools getting the blessing to circumvent Title IX by providing extra benefits to male athletes in the form of NIL money? Do the athletes who’ve invested so much of their time ...

St. John’s started late in Rick Pitino’s first season — months late. It had almost an entirely new roster to fill and was like a runner who was laps behind its competitors. There was only so ...

“The NIL guidance, rammed through by the Biden Administration in its final days, is overly burdensome, profoundly unfair and it goes well beyond what agency guidance is intended to achieve ...

Auburn's Tahaad Pettiford, one of the nation's top college basketball players, signed an NIL deal with Under Armour on Friday. The recent SLAM Magazine cover player joins several big-time sports ...