Lois Borny works on the product review section of The Independent, IndyBest, where she helps readers to save money and shop savvy, scouting out the very best deals and sharing her tried and tested ...

Logo design shapes a brand's identity and influences consumer perception. It can create a lasting impression and enable the brand to establish a strong visual presence. Understanding logo design ...

A company's logo is one of its most valuable brand assets. Proper logo placement reinforces brand recognition and maintains a consistent brand image across all consumer touchpoints. However, choosing ...