The renaming and rebranding of the former Birmingham Water Works Board took another step Monday with the selection of a new logo that will adorn everything from business cards and social media to ...

The Water for Life Decade Logo depicts a fountain of water painted in dark blue. The fountain consists of two cupped hands rising out from an ocean of water represented by two horizontal broad wavy ...

Apple is again opposing the trademarking of another company's logo on the grounds that it can readily be confused with its own. Georgette LLC's logo consists of a whole apple, not one with a bite ...

Branding nutritional drinks can present a dilemma. Often brands will want to focus on ingredients and scientific claims, but that can sometimes make a product less impactful on the shelf. Coca-Cola's ...