Taking to X on Wednesday, UFC president Dana White officially announced that very league while standing alongside Saudi Arabia General Entertainment Authority chairman Turki Alalshikh.

On Saturday, March 8, 2025, UFC President Dana White unveiled comprehensive details about his latest boxing venture, a collaboration with Saudi Arabia's ...

Now, White is set to partner with Saudi Arabia's general entertainment authority, who has been the face of the last biggest boxing events under the TKO, which owns the UFC and WWE.

“For a long time, people have talked about one belt and that, [but] you can't underestimate the value of that belt to a fighter,” said Hearn. “Because I've talked to him [White] about it before.

President Donald Trump poses for a photo with Crown Prince Mohammed bin Salman Al Saud of Saudi Arabia in the Oval Office at the White House, March 20, 2018, in Washington.