Generative artificial intelligence (GenAI) is opening the door for more researchers to conduct consumer studies than ever ...

New, more powerful artificial intelligence (AI) models are announced pretty regularly these days: the latest version of ...

Not long ago, I watched two promising AI initiatives collapse—not because the models failed but because the economics did. In one case, an organization proudly launched an agentic AI system into ...

For decades scientists have thought, based on experimental observations, that the lower a glassy material’s melting rate, the ...