An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

TV host and podcaster Van Lathan wants Cracker Barrel to change its logo one more time to trigger MAGA into further meltdown.

At the heart of the changes was the removal of a man leaning against a barrel and the phrase "old country store" from the ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Cracker Barrel announced a rebrand on Aug. 19 with new fall menu items and a simplified logo which excludes a man seated next ...

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial ...

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...