News

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the ...
Whiskey Riff2h

Cracker Barrel Calls Massive Backlash, That Tanked Their Stock By $100 Million, A “Vocal Minority”

Try telling that to the stockholders. Right after the logo change announcement was made, Cracker Barrel’s stock saw a nasty 14% drop, something to the tune of $100 million in value. It’s since ...

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

Cracker Barrel and the Americana debate

The post Cracker Barrel and the Americana debate appeared first on Salon.com.

Hillsdale College compares Cracker Barrel rebrand to vandalizing George Washington statue, in X post

Social media reactions to a logo change for restaurant chain Cracker Barrel had a notable Michigan angle with Hillsdale ...

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...