When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

Discover the latest business headlines, including the high cost of new homes in Indiana, potential tariff issues for ...

After a rough few days, the major indices are in the green this morning. Nasdaq futures are up 36. Dow futures are up 124, ...

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

Steak 'n Shake has publicly slammed Cracker Barrel's recent logo redesign, blaming the chain for abandoning its heritage.