While not everyone is a fan of the new look, a Cracker Barrel representative told Country Living last year that 25-30 stores ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Cracker Barrel is facing harsh customer criticism over its restaurant remodels that eliminate the traditional decor, with ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets ...

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

Cracker Barrel Old Country Store shed nearly $100 million in market value Thursday after unveiling a new logo, CBS News ...

She has held this position since November of 2023 according to her LinkedIn profile. This week, social media has widely blamed Masino for changing the décor and logo of Cracker Barrel. If she is in ...