Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

College sports has officially entered its revenue-sharing era, putting away the concept of amateurism for good. Schools can ...

New collegiate athletic stipulations from the House settlement begin on Tuesday, July 1 -- here is what it means ...

Brandon Lee and Barry Odom go back a few years. Their connection at Mizzou forged a career path that led Lee to serve in Odom ...

Josh Whitman is underpaid. Actually, no salary number matches what he has done in bringing Illini athletics out of the COVID-19 pandemic into a new era with full-flapping wings. As it stands, only ...

With revenue sharing now in effect, UGA and other schools face roster limits, legal risks and new NIL strategies under the NCAA’s new model.

North Carolina hired RFK Racing President Steve Newmark as the executive associate AD and eventually Bubba Cunningham’s ...

"I have a very unbreakable drive to become the best that I possibly can be. I'll work as hard as it takes to make that happen ...

It's on to the Knockout Stage at the FIBA U19 World Cup in Switzerland with Texas Tech rising sophomore Christian Anderson ...

A Letter from AD Ryan Bamford With great excitement and anticipation, we embark on a transformative new chapter in Massachusetts Athletics history as today ...