For more than a decade, marketers have relied on attribution to explain performance. Every platform promised that its dashboard would finally reveal which touchpoints ...

Spend a day inside any broadcaster or media sales organization and you’ll see an extraordinary amount of effort poured into simply making the machinery run. On paper, selling modern media should be ...

In a conversation that is equal parts deeply personal and fiercely inspiring, Taylor traces her unconventional career path from Pentagon intern to agency president.

For two decades, the marketing measurement playbook was simple: Buy ads, rank for keywords, and track the clicks. We built our entire industry on the assumption that discovery happens on a search ...

On this episode of The Future is Female, host Katie Kempner sits down with Taylor Guglielmo — President of Chemistry, lifelong ad-industry believer, culture-builder, mother, advocate, and 2023 Future ...

This year, the internet moved at its usual breakneck pace. 2025 will be known for “Coldplaygate” storming our feeds, “skibidi” dethroning “delulu,” and AI slop beckoning us back to the ’80s. This ...

For nearly three decades, search engines have served as the translation layer between human content and machine interpretation. We wrote pages for people; machines crawled those pages, parsed their ...

When marketing campaigns go wrong, the damage isn’t just monetary. Cringeworthy misfires can tank brand equity, dominate headlines, and become punchlines for years. Many of us remember Pepsi’s protest ...

In a marketplace overflowing with choice, hype, and more “disruptors” than a Marvel multiverse, one thing still cuts through: what people genuinely love to use. That’s the spirit behind Lippincott’s ...

For years, marketers have been preparing for a “cookieless future.” As we look toward this coming new year, the problem is that that future has already arrived–even though most of the industry seems ...

In this Episode Ren Akinci sits down with Claude Silver to discuss her new book Be Yourself at Work. Together, they explore the moment Claude knew this book needed to be written, the healing and ...

As America approaches its 250th anniversary, we stand at a defining crossroads. For some, this milestone is a moment of pride—a celebration of resilience, innovation, and democratic ideals. For others ...