Mastercard’s Ahmed Abdel-Karim tells Campaign Middle East how Mastercard is using esports to connect with MENA audiences.

Xapads Media’s Gagan Uppal on how CTV, rich media, and AI are reshaping back-to-school ads into interactive, family-focused ...

Harbi, CEO of Acquaint Communications in Saudi Arabia, shares her view on advertising from the lens of women in the Saudi ...

The Athar TVC, created in partnership with Media Turtles and Whizz Film, is rolling out on MBC1 and Al Arabiya, part of MBC ...

We asked industry voices if PR agencies are still just amplifiers, or if they’re taking a front-row seat in shaping ...

Phillipa Harrison joins RAKTDA as CEO effective immediatel. She was formerly the Managing Director of Tourism Australia.

The WonderWomen of WonderEight share what it means to be a woman in advertising. Turns out, it’s more powerful than we ...

In his new role at TEAM LEWIS, Teddy Abdelnour will oversee the development and execution of integrated marketing strategies.

Most recently, Campaign Middle East reported on the first-ever branded residential project by BRABUS – the German performance ...

The agreement between Diriyah Company and SRMG aims to set the stage for closer cooperation in media, marketing, and cultural ...

PromptZero is a simple, copy-paste AI prompt engineered to reduce the carbon emissions of language models such as ChatGPT, ...

The promotions come as HAVAS Middle East aims to evolve into a fully integrated communications network across the region.