Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

WPP has bought out the rest of T&Pm after acquiring its minority shareholdings. The purchase brings the agency – formed after ...

In today's fast-paced market, performance marketing beckons like a siren—promising instant results and quick returns. Many ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, ...

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...