Garry, an artificial intelligence-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to ...

The creative was assembled in record time for the Hershey-owned brand, which worked with The Martin Agency and MiltonOne on the effort.

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed ...

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.