Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

This content is password protected. To view it please enter your password below: ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...

As part of Nielsen’s purpose to power a better media future for all people, we strive every day to engage our people, processes, data and technology to make Nielsen a more responsible company and to ...

Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what ...

Tome decisões confiantes com base em dados de audiência confiáveis. As soluções de medição de audiência da Nielsen fornecem insights precisos e em tempo real sobre quem está assistindo, ouvindo e se ...

Andate oltre l'età e il genere e raggiungete il pubblico che vi interessa di più. Definite, pianificate e misurate il vostro pubblico avanzato attraverso piattaforme e dispositivi. Scoprite le ...

NEW YORK – November 18, 2025 – Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to Nielsen’s monthly report of The Gauge™, the ...