With Super Bowl ad slots costing brands a cool $7m, the question isn’t just whether they’re worth it – it’s whether that money could score bigger wins elsewhere. Billion Dollar Boy’s Emily Brown ...

The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at ...

As part of our Predictions 2025 series, the S4 Capital founder shares his take on the seismic shifts coming for the ad industry.

Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...

The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.

It’s a big weekend for sports – and for advertising. Ahead of the Super Bowl on Sunday, Will Hurrell, of Will Hurrell PR, ...

The cost of in-game advertising at big sporting events is notoriously high. Circana’s Yeimy Garcia says most brands can find ...

Anarchic billion-dollar canned water Liquid Death has paused international sales, with excess stock now hitting the bargain ...

The biggest lever of creative freedom is the freedom to create anywhere, not just in the office, argues Uncommon’s Ben Major.

HexClad lands in Super Bowl history as the first cookware brand to advertise during the Big Game, bringing Gordon Ramsay and ...

With a future being shaped by seismic shifts in technology, creativity, and consumer expectations, marketing will look, feel and act very differently in 2035. Predicting the marketing trends a decade ...

Overall, a Super Bowl ad doesn’t make sense for most brands. Over-investing in a concentrated time period, even over an ...