In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

This article was originally published on www.si.com/college/tennessee as Tennessee Continues Heavy Pursuit Of Five Star ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

WATCH as SEC Shorts' new video takes humorous jabs at quarterback Nico Iamaleava ahead of the 2025 college football season.

The latest SEC Shorts episode is an ad for the rosterflex jersey, allowing fans to switch out the name and number on the ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Tennessee’s starting quarterback trade is official. Joey Aguilar is the team’s Week 1 starter. The Volunteers announced ...

In the spring, Tennessee and five-star recruit Tristen Keys were mulling deals with Adidas. Now they could join forces under the Adidas umbrella.