Coca-Cola may have helped popularize Santa's look, but his modern image was already taking shape long before the soft drink ...

In 1956, IBM built a typewriter factory off of New Circle Road, where it would manufacture the Selectric typewriter.

The golden-yellow tickets reshaped how New Yorkers accessed the subway and became civic icons in the process.

Jennifer Jorgensen is passionate about the emotional power of brands, and has spent her career reshaping some of the world's most recognizable consumer products.

These Black history figures are inspiring. It's about time they get the acknowledgment they deserve. Black History figures ...

As Trump and anti-DEI activists attacked diversity programs, these companies scaled back or scrapped DEI, from Walmart and Target to Google and AT&T.

IBM said Monday it's buying data streaming platform Confluent in a deal worth $11 billion that will help bolster the technology company's artificial intelligence strategy. The two ...

We dissect 25 famous logos with 3 letters to reveal the strategic thinking behind their success. Learn the fundamental principles of lettermark design, from the genius of Paul Rand's IBM to the modern ...

IBM layoffs: Amid over one lakh job cuts in major tech companies across the world, International Business Machines Corp (IBM) is set to reduce thousands of roles to focus on software growth, reported ...

Logos are not art; they are commercial tools designed to answer two questions: “Who made this?” and “Can I trust it?” The history of logos is not about artistic expression but the evolution of ...

(Reuters) -IBM shares dropped more than 6.5% before the bell on Thursday, after growth slowed in its core cloud software segment and spooked investors over Big Blue's ability to seize booming demand ...

IBM shares notched a fifth straight session of gains, rising 7.3% over the past five days. The rally added roughly $18 billion in market value, bringing IBM’s market capitalization to about $241 ...