New Era (headwear and apparel brand headquartered in Buffalo) has launched a new campaign that celebrates the lasting legacy ...

Buffalo Bills quarterback Josh Allen isn't heading to New Orleans for the Super Bowl but he might soon be Hollywood-bound for a red carpet appearance. According to a report in Life and Style ...

Since taking up his post last year, Allen has presided over a return to core Bud Light marketing themes, working to distance the brand from an era when it tried to broaden its customer base.

On Friday, Anheuser-Busch beer Bud Light revealed its commercial that will air during Super Bowl 59. The spot brings together three familiar faces to the brand: singer Post Malone, comedian Shane ...

"As many Bud Lights as it takes," Gillis replies, to which Manning remarks, "That's a lot of Bud Lights." Todd Allen, Bud Light's SVP of marketing, explained to USA TODAY that the brand enlisted the ...

“It’s my favorite time of year,” says Todd Allen, senior VP of marketing for Bud Light, adding that the hope was to build some relatability with the over-the-top characters that ...