Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to ...

Holly Willoughby's makeup artist has shared one of her go-to beauty buys and it's a mascara that costs just £9.50. Praised ...

Try-before-you-buy AI assistants are becoming increasingly popular with retailers, letting shoppers see how clothing and ...

Bellamy had asked to try makeup for a long time, but her mom told Newsweek that she "took it upon herself to level up her ...

Thin, lifted eyeliner and wispy lashes help open the eyes, while heavy liner, low crease placement, and thick lashes can ...

A little playful session with your makeup can open opportunities for a flawless look that can be attained at home.

Beauty influencer Judy D discovers that a bold makeup look can bring out insecurities she tries to hide. Police officer ...

Discover the top festive makeup trends for Christmas 2025, from glowing natural styles to bold, glamorous looks that will make your holiday season shine.

Your phone is essentially a portable petri dish. Think about everywhere you take it-the gym, the kitchen, and yes, the bathroom-and then consider that it spends half its life pressed against your face ...

Expect a mixed bag in the new year: wearable pinks, the resurgence of bold statement lips, sheer blurred lines, and high ...

THE quickest way to take your make-up from desk to dance floor is a swipe of red lipstick. But finding that just right shade ...

Inspired by the aesthetic of makeup artist Nina Park, blurred lips are similar to the rom-com lips trend from earlier this ...