Zag : the number-one strategy of high-performance brands : a whiteboard overview by Neumeier, Marty; American Institute of Graphic Arts Publication date 2007 Topics Brand name products, Brand name ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

What is private labeling? Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is ...

Catering to new customers, even at the expense of the brand, would surely have been the path to profits. The reason, argue the authors, is that in large consumer-goods companies like General ...

Birla Tyres has introduced a redesigned brand identity, featuring a modern logo and a revamped corporate website. These changes coincide with its recent acquisition by a consortium led by Resolution ...

Birla Tyre has launched a new brand identity with an updated logo and redesigned website, marking its shift under new promoters Himadri Speciality Chemical and Dalmia Refractories. Birla Tyre’s ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

Birla Tyre has announced the launch of its new brand identity, including a modernized logo and a redesigned corporate website, reflecting the company’s renewed direction under its new promoters ...

Logo Brands' officially licensed product assortment-including tailgating gear, inflatables, drinkware, and home accessories-will be available through the company's e-commerce site and at major ...

Logo Brands is a premier manufacturer of officially licensed products for over 800 colleges and major professional leagues including the NFL, MLB, NHL, NBA, MLS, and NASCAR.

Logo Brands is a premier manufacturer of officially licensed products for over 800 colleges and major professional leagues including the NFL, MLB, NHL, NBA, MLS, and NASCAR.